Richard Poolman.

Enterprise software · Netherlands / EMEA

Interim commercial leadership for enterprise software.

I lead commercial organisations through growth, change and transition, with interim and fractional mandates in sales, international expansion and strategic alliances.

Nearly three decades in enterprise software, including ServiceNow, Snowflake, Tanium and Quantexa. I have built regional businesses, major accounts organisations and European partner ecosystems. Software entrepreneur and founder of Venturoxx.

Available from a few days per month to two days per week; three to four days can be discussed. Selected permanent executive roles also considered.

Richard Poolman
Based in the Netherlands. Working across EMEA.

Executive experience

ServiceNowSnowflakeTaniumQuantexaMercury / HP

Where I can contribute

Senior responsibility.
A clearly defined mandate.

I work with enterprise software, SaaS, AI, data and cybersecurity businesses facing commercial change, international expansion or a leadership transition. The role and level of involvement should reflect the work that needs to be done.

01 / INTERIM & FRACTIONAL

Commercial leadership

Lead sales teams, establish commercial priorities and strengthen enterprise selling, pipeline discipline and execution. Step into an agreed leadership mandate during growth, change or transition.

VP Sales · Commercial Director · CRO / CCO mandates in scale-ups

02 / EXECUTIVE APPOINTMENTS

EMEA growth & alliances

Build regional organisations, develop strategic enterprise accounts and create partner ecosystems that support market access and commercial growth.

Regional VP · EMEA leadership · Strategic Alliances · Selected GM roles

03 / BOARD & ADVISORY

Commercial judgement

Provide informed challenge on European expansion, enterprise adoption, partner strategy and commercial investment. Open to selected remunerated independent board and substantive advisory appointments.

Independent board · NED · Strategic board advisor

Selected experience

Built from the ground up.
Led through complexity.

Experience across regional growth, global enterprise accounts, partner ecosystems and the realities of building a software business.

Establishing a new region

As ServiceNow’s first commercial hire in the Benelux, built the regional business, opened the Amsterdam and Brussels offices and recruited the initial commercial team. Subsequently took on global account development for Shell, Deutsche Bank and Nestlé.

Building the major accounts function

Established Snowflake’s Major Accounts organisation across the Nordics and Benelux. Recruited, onboarded and coached seven Account Directors across the two regions.

Creating partner-led routes to market

At Quantexa, developed European strategic alliances and co-sell programmes with major consulting firms and systems integrators, across banking, insurance and government.

Operating as an entrepreneur

Co-founded and led DataProfit as Managing Director, with responsibility for strategy, fundraising, investor relationships, commercial growth and international expansion.

Career overview

Enterprise software.
Across the full growth journey.

Regional leadership in the Benelux and Nordics, European alliances, global accounts and a fixed-term European sales leadership assignment.

2026–present

Venturoxx

Founder

Independent strategic advisory practice for B2B software, AI and data businesses, focused on market and commercial decisions. Explore Venturoxx

2023–2026

Quantexa

VP Alliances Europe

European partner ecosystem, strategic co-sell programmes and partner-led enterprise growth.

2020–2023

Snowflake

Regional Director, Major Accounts

Built the Major Accounts function across the Nordics and Benelux.

2017–2020

Tanium

RVP Benelux and Nordics

Built the regional commercial organisation, enterprise client base and partner ecosystem in cybersecurity.

Nov 2016–May 2017

IPsoft / Amelia

VP Sales Europe (interim)

Fixed-term seven-month interim mandate, agreed at the outset and delivered through Pool Ventures, leading European sales for enterprise AI and automation.

2011–2016

ServiceNow

Regional Director Benelux; Global Accounts Development Director

Regional market development followed by strategic global account responsibilities.

Director
2015–2016

DataProfit

Co-founder, Managing Director and statutory director

Software entrepreneurship, capital raising and international expansion. Statutory director, 2015–2016.

Earlier career

Mercury / HP · CA

Enterprise software sales and commercial roles

Enterprise IT management, software testing and quality management. President’s Club recognition at Mercury / HP and ServiceNow.

Boards & strategic advice

An operator’s perspective
in the boardroom.

I bring experience of building commercial organisations, engaging enterprise customers and working with investors as a software entrepreneur.

I am open to a first independent non-executive or supervisory board appointment, alongside substantive strategic advisory roles in B2B software, SaaS, AI, data and cybersecurity.

My formal board experience to date is executive: Co-founder, Managing Director and statutory director of DataProfit.

Download board profile
  • European expansionTest market-entry assumptions, geographic priorities and the sequence of commercial investment.
  • Enterprise adoptionChallenge growth plans against enterprise buying, procurement and adoption requirements.
  • Alliances & ecosystemsAssess how partners contribute to customer access, differentiation and commercial delivery.
  • Commercial investmentEvaluate the evidence behind growth assumptions, resource priorities and strategic choices.
  • Clear responsibilitiesRespect the distinction between independent oversight, strategic advice and executive responsibility.

Practical fit

A conversation
about the actual work.

For recruiters, founders, CEOs and investors: the useful starting point is the business situation, the responsibility required and the terms of the assignment.

Availability
Interim and fractional mandates, from a few days per month to two days per week. Three to four days per week can be considered, depending on scope and terms. Selected permanent executive appointments are also of interest.
Contracting
Interim and fractional mandates are contracted and invoiced through Venturoxx, my Netherlands-based independent business.
Geography
Netherlands-based. Benelux and Nordics experience; broader EMEA opportunities considered.
Languages
Dutch: native. English: full professional proficiency. German: conversational.
Credentials
Certified Category Designer, Category Design Academy. NIMA Sales A and B.
Advisory
For company-level strategic diagnosis and advisory engagements, visit Venturoxx.

Start a conversation

Have a role or
mandate in mind?

Share the business context, role, expected commitment and likely start date. I will respond directly.

+31 6 53 461 486